Homework Answers
Ans 27: a. blurred the differences between product and services
Ans 28: b. products have shorter life cycles
Ans 29: a. understanding of the market and the needs of customers
Ans 30: d. the product is doomed to failure
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27 In recent years, changes in technology have a blurred the differences between products and services...
2. Why do new products fail? Select one: a. Because most products today have longer product...
2. Why do new products fail? Select one: a. Because most products today have longer product life, there is less need for new products. b. Marketers tend to underestimate the market size and underestimate demand which results in lost customers. c. New product development doesn't effectively consider the "job-to-be-done" of the target audience. d. Social and governmental regulations have significantly increased new product development costs making it harder for new products to succeed.
7) Il mobile technology is a disruptive technology, why do organizations value integration of the technology?...
7) Il mobile technology is a disruptive technology, why do organizations value integration of the technology? A) Mobile technology is more cost effective than traditional methods of communication. ) Stakeholders are demanding an increase in the use of the newest technologies. D) Mobile technology is more consistent in international markets. E) Mobile technology can boost productivity and help form closer relationships with customers. 23) Which of the following has made the rapid growth in global business possible by making it...
Snap, the makers of the social media app Snapchat, have recently announced plans to launch an...
Snap, the makers of the social media app Snapchat, have recently announced plans to launch an online gaming service. This is very different from their current offerings but is expected to appeal to the same core customer base of younger Americans. How would this initiative be categorized in a Diversification Analysis? (A)Filling line extension (B)Market penetration (C)Market development (D)Diversification (E)Product development Fill in missing words According to the Diffusion of Innovation model, the most likely customers for brand-new products or...
In recent years, social media have become pervasive throughout society. No one can deny that social...
In recent years, social media have become pervasive throughout society. No one can deny that social media have completely changed the context of privacy, shaping and reshaping relationships, exaggerating ideals of sharing, and reconstructing daily routines in order to visit one’s online friends at least once a day. Thanks to social media, people can now share every detail about the most mundane things in life. Updating where you are at any given moment alerts your friends to what you are...
What are the differences between Apple production in the US and China? What would make production...
What are the differences between Apple production in the US and China? What would make production more feasible in the United States? Should Apple or other companies move more production to the US? A Tiny Screw Shows Why iPhones Won't Be 'Assembled in U.S.A.' A screw from the late 2013 model of the Mac Pro.CreditJames Nieves/The New York Times A screw from the late 2013 model of the Mac Pro.CreditCreditJames Nieves/The New York Times By Jack Nicas • Jan. 28,...
Product Life Cycle The following series of statements or phrases are associated with product life-cycle viewpoints....
Product Life Cycle The following series of statements or phrases are associated with product life-cycle viewpoints. Identify whether each one is associated with the marketing production, or customer viewpoint. of the statement or phrase fits more than one viewpoint, blitas interactive in the first column and select its viewpoints in the second. If the statement is not interactive, select the appropriate viewpoint in the first column and enter"Notessary in the second Viewpoint Interactive Viewpoints Sales are increasing at an increasing...
Can you me with; Designing an apple Watch Product All of you purchase products and services...
Can you me with; Designing an apple Watch Product All of you purchase products and services every day, ranging from necessities, such as food, clothing, and shelter, to discretionary items, such as soda, music, and education. And marketers develop many of these products and services with you specifically in mind—just look at the stores in and around campus that cater to you. Learning Objective. Define a target market and develop an apple watch product. Defining an apple watch Product....
15. Which of the following is a true statement about the difference between a price-taker firm and a competitive price-s...
15. Which of the following is a true statement about the difference between a price-taker firm and a competitive price-searcher firm in the long run (more than one answer is correct)? a. Both will sell their products at a price equal to average total cost, but only the price-searcher will produce at minimum average total cost. b. Both will sell their products at a price equal to marginal cost, and only the competitive price searcher will produce at minimum average...
20. Amelia Company had the following information for the year: Direct materials used S295,000 Direct labor...
20. Amelia Company had the following information for the year: Direct materials used S295,000 Direct labor incurred (9,000 hours) $245.000 Actual manufacturing overhead incurred $343,000 Amelia Company used a predetermined overhead rate using estimated overhead of S320,000 and 8,000 estimated direct labor hours. How much overhead was applied during the year? A. $245.000 B. $343.000 C. $360,000 D. $320,000 21. Pima, Inc. manufactures calculators that sell for $40 each. Each calculator uses S15 in direct materials and $5 in direct...
characteristic that tends to affect the probability of trade existing 6) According to the gravity model, a characteri b...
characteristic that tends to affect the probability of trade existing 6) According to the gravity model, a characteri between any two countries is A) their cultural affinity. B) the average weight/value of their traded goods. C) their colonial-historical ties. D) the distance between them. E) the number of different product varieties produ of different product varieties produced by their industries. 7) Why does the gravity model work? A) Large economies became large because they wer B) Large economies have relatively...
7) Il mobile technology is a disruptive technology, why do organizations value integration of the technology? A) Mobile technology is more cost effective than traditional methods of communication. ) Stakeholders are demanding an increase in the use of the newest technologies. D) Mobile technology is more consistent in international markets. E) Mobile technology can boost productivity and help form closer relationships with customers. 23) Which of the following has made the rapid growth in global business possible by making it...
Product Life Cycle The following series of statements or phrases are associated with product life-cycle viewpoints. Identify whether each one is associated with the marketing production, or customer viewpoint. of the statement or phrase fits more than one viewpoint, blitas interactive in the first column and select its viewpoints in the second. If the statement is not interactive, select the appropriate viewpoint in the first column and enter"Notessary in the second Viewpoint Interactive Viewpoints Sales are increasing at an increasing...
20. Amelia Company had the following information for the year: Direct materials used S295,000 Direct labor incurred (9,000 hours) $245.000 Actual manufacturing overhead incurred $343,000 Amelia Company used a predetermined overhead rate using estimated overhead of S320,000 and 8,000 estimated direct labor hours. How much overhead was applied during the year? A. $245.000 B. $343.000 C. $360,000 D. $320,000 21. Pima, Inc. manufactures calculators that sell for $40 each. Each calculator uses S15 in direct materials and $5 in direct...
characteristic that tends to affect the probability of trade existing 6) According to the gravity model, a characteri between any two countries is A) their cultural affinity. B) the average weight/value of their traded goods. C) their colonial-historical ties. D) the distance between them. E) the number of different product varieties produ of different product varieties produced by their industries. 7) Why does the gravity model work? A) Large economies became large because they wer B) Large economies have relatively...
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