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Marketing research is involved with which of these phases of the information management process? The specification...

Marketing research is involved with which of these phases of the information management process?

The specification of what information is needed.

The collection and analysis of the information.

The interpretation of that information with respect to the objectives that motivated the study in the first place.

All of the above.

Only A and B.

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Answer #1

The correct answer is option D, i.e. All of the above. Marketing research aims to link the gap between the products and services that are currently available in the market and the needs of the customers. Through the careful collection, analysis, and interpretation of the marketing data, manufacturers can develop products and services that cater to those needs that are not being fulfilled by the market.

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