Question

_____________ is the process you should follow in order to conduct accurate and valuable research.

a. Research specification b. Research methodology c. Research structure d. Research technique e. Research analysis

QUESTION 20 Surveys, focus groups, research panels and research communities can be used when conducting

a. secondary market research. b. primary market analysis. c. tertiary market analysis. d. primary market research. e. secondary market analysis.

QUESTION 21 _________ is a form of qualitative research where people are asked questions in an interactive group setting.

a. A questionnaire b. An assembly c. A focus group d. A gathering e. An audit

QUESTION 22 Understanding and influencing the perception of an entity online is known as

a. spin doctoring. b. online reputation management. c. damage control. d. unethical. e. magic.

QUESTION 23 The four components of content strategy include the following except a. substance. b. structure. c. workflow. d. accuracy. e. governance.

QUESTION 24 __________ is the profile that a writer creates to embody the characteristics of the target audience for whom s/he is writing. a. An Ingénue b. A Performer c. An Artist d. An Eccentric e. A Persona

QUESTION 25 ____________ is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

a. Content marketing b. Publishing c. Social media d. Advertising e. Public relations

Answer 1

a. Research specification is the process you should follow in order to conduct accurate and valuable research. It’s a process of developing a framework for benchmarking the research outcomes.

20. d. Primary market research is being conducted in which surveys, focus groups, research panels, and research communities can be used.

21. c. A focus group is a form of qualitative research where people are asked questions in an interactive group setting.

22. b. Online reputation management is the term which refers to understanding and influencing the perception of an entity online.

23. d. Accuracy is not one of the four components of content strategy. The four components of content strategy are substance, structure, workflow, and governance.

24. e. A Persona is the profile that a writer creates to embody the characteristics of the target audience for whom s/he is writing.

25. a. Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.