Question

1.) Primary research can be collected in several ways. One method that is excellent to use when doing exploratory research is
Select one:
a. focus groups.
b. home interviews.
c. mail surveys.
d. mall intercept.
e. telephone surveys.

2.) A sampling plan centers around three issues: sampling unit, sample size, and __________________.
Select one:
a. geographic procedure
b. none of the above
c. psychographic procedure
d. demographic procedure
e. sampling procedure

3.) Which of the following questions is most associated with the term “sampling unit?”
Select one:
a. How many people should be surveyed?
b. How much will the survey cost?
c. What is our target population? Who should be surveyed?
d. How should prospective respondents be chosen from the target population?
e. Who cannot be considered as a valid respondent?

4.) Accuracy of data in foreign markets may be suspect. This is especially true if it neglects to record significant commercial and non-commercial activity. One example of data that is often not recorded (though it might be significant) is
Select one:
a. trade by mail.
b. trade with foreign banks.
c. trade across national borders.
d. smuggling activities.
e. trade carried by package shippers such as FedEx or UPS.

5.) All of the following are major sources of problems for the market researcher wishing to use secondary data obtained either about or from foreign markets EXCEPT

Select one:

a. comparability of data.

b. age of data.

c. reliability of data over time.

d. accuracy of data.

e. government control of data for taxing purposes.

6.) One should be concerned about choosing a local agency for marketing research because
Select one:
a. local agencies are relatively inexpensive
b. they may not be trustworthy with secrets
c. they might lack the expertise for state-of-the art research
d.
e. local agencies understand cultural nuance better

7.) In international marketing, the global market research process includes
Select one:
a. All of the above.
b. Collect the data (secondary & primary).
c. Determine the information needs.
d. Develop a research design.
e. Define the problem(s).

8.) _______________________ reflects the degree to which a given concept has the same meaning in different environments.

Select one:

a. Psychographic equivalence

b. Primary equivalence

c. Conceptual equivalence

d. Functional equivalence

e. Demographic equivalence

Answer 1

Ans 1: a. focus groups.

Ans 2: e. sampling procedure

Ans 3: c. What is our target population? Who should be surveyed?

Ans 4: d. smuggling activities

Ans 5: e. government control of data for taxing purposes

Ans 6: d. both b and c

Ans 7: a. All of the above.

Ans 8: c. Conceptual equivalence