Question

or each of the six basic tactics, select the set of action steps (A to F) that describe the tactic. Tactics Action Steps A. A


A A A A A A - Reposition a product - Marketing a product 4 - Scheduling production - Modifying plant and equipment - Raising
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Answer #1

Option

Reason

A

Research the opportunity in the segment in the Courier
Select appropriate product attributes - Performance, Size, MTBF
Display the R&D worksheet.
Enter the product attributes
Note the R&D completion date
Display the Production worksheet
Order capacity and automation (optionally, wait a year)
Display the Finance worksheet
Fund the plant with stock and bond issues
Save the decisions

Inventing a new product

New product invention will need detailed input to the R&D, finding out the features of the new product, different types of financial requirements

B

Research the competitive environment in the Courier Display the Marketing worksheet Enter decisions for Price, Promotion and Sales Budgets Observe the decision impact upon the computer's forecast Develop a worst case estimate for demand Enter your worst case estimate for in the sales forecast Save the decisions

Marketing a product

In order to market a product, the current competitive environment has to be evaluated along with the forecast of the sale sand promotion budget

C

Estimate peak demand for each product for this year and next year Examine unit costs and margins Display the Production worksheet Increase or decrease capacity as required
Increase automation as required Observe the net cost of the investment Display the Finance worksheet Fund the investment with a mix of stock issues, bond issues, and depreciation Save the decisions

Modifying plant and equipment

In order to meet the future demand, the change in the plant and equipment can be done and it requires a detailed analysis of forecasted demand and financial requirement

D

Research current customer buying criteria in the Courier Display the R&D worksheet Adjust Performance, Size, MTBF Observe impacts upon Age, material cost, and completion dates Save the decision

Reposition a product

Repositioning needs to analyze the current perception and the expected perception of the customer about the product

E

Estimate a best case for demand for each product this year
Display the Production worksheet
Observe existing inventory
Schedule production to meet best case demand less existing inventory
Save the decisions

Scheduling promotion

For the promotion, the company has to develop a strategy about the current inventory level and projected production to meet the demand

F

Examine the proforma Income Statement
Examine the proforma Balance Sheet
Display the Finance worksheet
Issue or repurchase stock as required
Issue or repay bonds as required
Issue short term debt as required
Issue a dividend as required
Save the decisions

Raising money and paying the debt

In order to raise money form the market, the Balance sheet has to be prepared as it will be required by the investors

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