Question

Assume you are starting your own coffee company in China, please create a VRIO analysis and answer the following questions regarding your coffee company.

Value, what would be your value to the country and to your customers?

Rarity, how rarely will the resources be available in the market and how much effort will have to be put to reach out to those resources?

Imitability, is it easy or difficult to duplicate those resources or find a proper substitute for those resources?

Organization, will your business be able to use those resources effectively and will it be easy to manage those resources? Please explain how.

Thank you in advance

Answer 1

Value: My product i.e, Coffee will add value to the population of China as it is a product which is liked by many. We will offer many unique and satisfying coffee beverages that other competitors do not offer on a regular basis. We will also include calorie information for these specialty coffees in our menus in order to appeal to a variety of customers.

Rarity: While some coffee shops only offers specialty coffee drinks around the holidays, many local coffee shops offer these types of specialty drinks year round. This mean specialty drinks are not limited to my company.

Imitability: Considering other coffee shops are already utilizing this capability, it therefore can be imitated.

Organization: My company has organized management systems, processes, structures, and culture to capitalize on resources and capabilities.By offering a variety of options and continually changing our menu, we will look to take advantage of this capability. With a lot of options, most people can find something they like and people who like to try new drinks frequently can easily do so at our shop.