Question

Question 9

AirAsia’s corporate slogan is?

A) Is a reflection of the company’s strategy.

B) Provides reinforcement to AirAsia’s employees of the company’s mission

C) Communicates the basis of competitive advantage to customers

D) B and C

E) All of the above

Question 11

According to Case 2-1, the primary barrier to low cost airlines providing long haul flights is

A) Restricted access to the inputs needed for such flights

B) Variable costs associated with longer flights

C) Misaligned reputation and service

D) That providing long haul flights would be associated with differentiation, not cost leadership

Question 16

Geography is a clear strategic concern for Airasia X. For the purpose of strategic analysis, how would you classify geography?

A) A resource

B) A part of the general environment

C) A part of the competitive environment

D) A and B

E) All of the above

Pics are of Case see questions below:

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Answer 1