Question

2 の

Answer 1

LVMH(Moet Henessy louis vuitton )is a congolomerate luxury brand company whose headquarters is in Paris.It is a merge of two companies and aims at providing all luxury brands at one place.This idea became famous and many started establishing similar firms.Strengths of any company can be stated as the positive attributes that it possess in operations to have an upper hand on their counterfieters.The following are the strengths of LVMH which make them have an upperhand over their counterfieters.

QUALITY:-LVMH is a luxury brand and hence they never ever compromise on the quality of their products.It is a trusted brand producing good quality products.

BRAND:-LVMH Is a luxury brand which attracts the customers.It has monogrammed products and hence people prefer this over their counterfieters products.

ENDORSEMENT:-Top celebrities are hired for endorsement of this products which has a high customer attraction rate compared to others.

TOP DESIGNERS AND EXCLISIVE MERCHANDISE:-Top designers are hired to produce exclusive merchandise which can be found only in this company.

WIDE NETWORK:-It has many shops on different parts of countries which makes the product accessible to larger customer groups which increases its profitability.