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Explain why yield management works and why some companies are able to use it to manage...

Explain why yield management works and why some companies are able to use it to manage demand pattern?

Short essay please.

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Answer #1

Yield management works to know the pricing strategy where the price of good are set according to the intensity of customer demand at any point of time. Companies are able to use it to becuase demand and supply, becuase it helps to maximise the revenue. Higher the demand, higher the price becuase other want your product at any cost due to high demand. Lower the demand, lower the price, at low demand price go down to attract the customers. They buy your product more at low price.

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