Question

Write a 1,500 word case study describing how you might advise and help Uber. The issues need to be addressed on multiple levels including operational, technology, employee engagement, leadership, morale and commitment – and put into the larger context of a slow growth global economy, increased competition, and possibly additional local government disagreements involving taxi and labor factions. Specifically, what are the major areas of concern you have about the current situation at Uber in terms of the challenges in the current business context? What data might be gathered and analyzed to understand the concerns and the viability of potential solutions? What might be involved to address staff concerns? In what ways might the issues parallel those for other high tech competitors under scrutiny vs. spring uniquely from this specific situation, leadership, and originating staff at Uber? In what ways might new leader positioning and the relationships with employees improve? What benefits might be gained by suggested consultative intervention at Uber? What risks or downsides might need to be avoided? What tradeoffs need to be evaluated? How might individual staff, work teams, and the overarching organization as a whole be involved to understand what to do now? How could successful change be measured? What might indicate that the intervention had addressed the most important problems needing to be addressed? What might a realistic practical business solution involve and entail? From a personal and professional development perspective, what components from previous training, education, and work experience would help you to investigate, inform and improve the situation for Uber? Why might you be the best candidate to address these issues? What personal strengths, skills and abilities could be utilized so as to be selected in competition to earn this assignment? How might taking on this assignment through the NYU I/O Psychology program address your professional development and career aspirations? Your case study must be unique and an original work of your own creation. The document submitted must not exceed 1,500 words, not including references. The essay should be solely of your own writing and ideas. Content beyond 1,500 words will not be considered. As science, parsimony is key. You may cite research, or other ideas by including explicit references for any external resources paraphrased or copied from other sources. Evidence that this case study has quoted material or ideas lifted without proper reference or written by third parties will result in application rejection. This assignment is designed to personally engage and reflect your understanding of models of psychology, business, science, analytical methods, and your professional development goals in the service of applied problem solving. Therefore, minimize restating the problem and information given in the prompt and focus on value-added ideas: prioritizing, ordering and answering questions, providing solutions. In addition, create a short video (no more than 5 minutes in length) of yourself addressing two topics: ● Deliver an executive summary of your approach to the case. The key topics and resolution suggested should be professionally presented as if to an organization in a business format and context. ● Explain your career goals and interests as they relate to the approach presented in the case study.