Question

subject is Contemporary Issues in Business: A Case Approach

Individual Case Report (3 pages report) on Mathew, J., Dey, B., & Puri, S. (2018). Brand W: Strategizing for Omni-Channel retail. Ivey Publishing.

• Why might an omnichannel strategy be the most appropriate for Brand W? What are the benefits and risks of pursuing this strategy?
• What are the critical digital and technical capabilities the company needs to consider in its pursuit of an omnichannel strategy?

• a. Described the background of the company (Note: This section should set the context for the analysis)
  	b. Clearly stated the problem faced by Brand W and its leadership (Note: what specifically is the decision to be made within the context of the case. Ensure you specifically differentiate between the problem and its symptoms.)
  	c. Demonstrated a thorough analysis supported by academic as well as other sources (Note: The analysis should be in response to the posed case questions and should incorporate assigned readings, the case and external sources.)
  	d. Presented recommendations (action plan) (Note: Ensure your recommendations are supported by evidence from readings and research).

identify and assume an assigned role; identify and rank the importance of explicit issues, . recognize hidden (undirected) issues that arise from a detailed analysis; • identify accounting issues, assess their implications, generate alternatives, and provide recommendations within the bounds of ASPERS rules to meet the client's needs • demonstrate how accounting standards impact financial measures (ratios, covenants, etc. and prepare a coherent report and integrated analysis that meets specific user needs Required Materials You will be required Werage the Intermediate Accounting / textbook as well as provide the applicables and/or ASPE rules when solving the case. Financial Accounting Cases textbook Case 1 Units • Rosetta Inc. (Financial Accounting Cases textbook pp. 102-104) Instructions In this course, the case method is used to enable you to apply concepts, share ideas and improve communication skills. There are 3 cases to complete. Through case work you will discover for yourself the usefulness of concepts, how to apply them in practice and their benefit to organizational decision makers. The expectation is to complete the required cases during specific units. This is the best way for you to prepare for the final exam case question. Effective analysis consists of quantitative and qualitative analysis in order to provide a well-rounded solution In order to complete your case analysis successfully, you should • identify the role you are playing • assess the financial reporting landscape, considering the user needs, constraints, and business environment • identify the issues • analyze the issues (qualitatively and quantitatively and • provide a recommendation and conclusion Evaluation Case Analyses will be marked in its entirety out of 100. The following for indicates the criteria students are to adhere to and their relative weights to the assment overs

Answer 1

NOTE-As HOMEWORKLIB guideline I can solve only one question please post other question separately

Answer1:

An omnichannel strategy will be the most appropriate for Brand W because this will help the W brand to reach to consumers in different ways like cell phone, internet, social media, news media, retailing outlets etc. and this will influence the female consumers to get attract towards the W brand products and make a larger purchase for the W brand. Omnichannel will make a larger impact to the consumer due to many integrated ways to reach to the consumers in the given target market.

The benefits of using the omnichannel strategy are to reach a larger number of consumers which will have better influences over consumers and result in better sales for the W brand. This is a female business brand, which needs larger marketing to make them influence. Omnichannel is the right approach for W brand.

The risk is that omnichannel marketing is expensive and if it does not reflect on the larger scale, then it will result in negative financials for the business. The risk is that if it is not framed adequately, then it may result in the negativity of the brand.

Answer 2.

The critical digital and technical capabilities the company needs to consider in its pursuit of an omnichannel strategy is that they need to be digital trained and competent in making the right digital marketing package for the W brand so that it can be communicated properly with the digital channel. The technical capabilities are such that one can understand the digital/technical process for marking the omnichannel with the online sale, social media sale, internet marketing, other media marketing. The technical and digital competency I required to frame the digital and technical content for making the suitable input for the omnichannel processes. The company needs to understand the digital and technical requirements for making the omnichannel execution properly.