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Submit a brief proposal, not more than 750 words, describing a company or organization for which...

Submit a brief proposal, not more than 750 words, describing a company or organization for which you would like to develop a marketing plan, for your portfolio project, and indicating a new offering for this company, that the plan will support. Your proposal must: Describe the company and the current portfolio of brands (products/services) Briefly describe the intended market segment that will be targeted and the need that will be fulfilled Establish the strategic fit between this target, product/service and the company, in relation to the company's established competitive advantage Identify the competition - competing companies and substitute products

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The company for which I want to establish a new portfolio will be a energy bar manufacturers. Generally it is a practice of the company to Tracey there product to the youth because they seek proteins through these instead of healthy food.

The new market segment that we will target will be the old people i.e. the people above the age of 50 years. These people reaching such an age have deficiency of proteins which can't be completely fulfill by health eating only. So these people can be a good market segment to be attracted.

The way that can be used to reach them will be advertisement in news paper , giving away free samples .

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