Question

Hi! Please help me with this project in the school:

According to this newspaper( not some references in internet), point out these problem statements that second cup company has to deal with and analyse the problem situation including the swot analysis as an addition. Then give 3 solutions for the problem, point out the cons and pros of each! Thank you very much

Second Cup ECOND CU Th ere was a time when Second Cup was the undisputed leader in the retail specialty coffee market. It was 1990 and Second Cup operated 160 stores coast to coast. At the time company chairman and CEO Michael Bregman boasted "the specialty coffee retailing business in Canada was much further developed than in the U.S. Over the past twenty years things have changed drastically. in Canada, Starbucks is leader in the $1-billion a year premium café field. Starbucks now operates 1,070 outlets in Canada compared to only 340 for Second Cup. Second Cup has actually gotten smaller over the past decade. In 2000 Second Cup operated 400 outlets. the undisputed a u To put it bluntly, Second Cup has been languishing in a market that has virtually exploded over ft ten years. Now the stakes are even higher. Starbucks leads by a wide margin, brand image and popularity across age groups. Starbucks offers the ambience and customers are looking for. As well, Starbuck's is constantly bringing out new products and adding services to keep the traffic flowing in stores-free Wi-fi internet access is just one e keep customers content. largely based on its strong convenience that new xample of how they To compound Second Cup's situation, a second brand owned by Starbucks has entered Canada. Seattle's Best coffee has moved into western Canada and has aggressive plans for expansion utilizing a different strategy Seattle's Best is offering their premium coffee to other chains like Subway and Burger King. McDonald's is aggressively pursuing coffee customers with its upgraded coffee offerings. McDonald's has focused coffee sales in fast food restaurants. That figure is making all competitors squirm a bit Week long free coffee promotions played a role in getting people to try the coffee. Apparently, many liked it and are now loyal customers. more on McDonald's as its key competitor. Presently, McDonald's now accounts for 10% of Sales at Second Cup in 2009 were $190.4 million and accounts for approximately 19% market share in the premium segment of the market. In comparison Starbuck's Canadian sales are in the $600 million range and hold a 60% market share. The premium segment of the market is growing faster than the total coffee market. In the past two years the annual rate of growth has been in the 10% range. Retail sales are forecast to be $1.1 billion in the premium segment in 2010. Former CEO, Bregman is very critical of his former company. "They just fell asleep...Theyre just waking up now" he says. He says the Second Cup store design could be more alluring. "Now when I walk into Second Cup, I want to take a nap. I'm so bored. In his day he tried to make his shops look quirky by customizing neighborhood locations, partly with an artist's original creations. As corporations grow