Question

question 4

Marketing Scenario 1b: You just attended the Job Fair and found five potential jobs interesting. You have given your job search process considerable thought and have determined that you will evaluate your employment options using the following decision criteria: Salary/benefits (0.40), Location (0.30), promotion potential (0.25) and Degree of Job Flexibility (0.05). You rate the five jobs respective to each of these criteria as follows: Job 1: S/L (4.0), Location (2.0), Promotion Pot. (5.0), Degree of JF (5.0); Job 2: S/L (5.0), Location (4.0), Promotion Pot (2.0), Degree of JF (1.0); Job 3: S/L (3.0), Location (3.0), Promotion Pot (5.0), Degree of JF (2.0); Job 4: S/L (2.0), Location (1.0), Promotion Pot (3.0), Degree of JF (5.0); and Job 5: S/L (4.0);Location (2.0), Promotion Pot (1.0), Degree of JF (4.0). Given the two different scales (Decision Criteria and Degree of Fit), which of the combination sets below is correct regarding the arithmetic property and type of data obtained from this exercise The decision criterion scale used to evaluate Jobs 1 to 5 would enable you to calculate each of the following arithmetic properties except: Median Proportion

question 5.

Answer 1

1.

The decision criterion.................................athematic properties except:

Correct answer is "Percentage"

Rationale: With the data measurement given, mean, median, mode and proportion can be assessed for measurement. However rating scale does not allow percentages for comparison.

2. In the above scenario, the different ratings are generated on the basis of what type of data measurement.

Correct answer is "Ordinal"

Rationale: Ordinal scales provide good information about the order of choices, such as in a customer satisfaction survey. Ratings used for job evaluation are ordinal type of data measurement.