Question

Robert is watching the football game and repeatedly views a commercial advertising Budweiser beer by depicting sexually attractive young women having a good time drinking the beer. Later in the week, he goes into a store to buy beer. He has no particular preference for beer brands, but stares longer at the Budweiser brand, with his pupils dilating, and decides to pick up a 6-pack of Budweiser.

Question-Identify the following description as an example of operant or classical conditioning. Then analyze the learning process, using the psychological terminology. If operant conditioning, make sure to identify the antecedent stimulus, operant response, and consequence; then label the type of consequence. If classical conditioning, identify the US, UR, NS, CS, an

Answer 1

Answer 11.

in the given example, Robert’s consumer behaviour shows the working of  learning  by classical conditioning where a neutral stimulus such as the Budweiser beer is paired with the presence of sexually attractive women ( the Unconditioned stimulus) and causing arousal response ( unconditioned response) in Robert. Robert’s response of buying Budweiser beer was the resultant conditioned response because of its pairing with the presence of women who drank  Budweiser in the commercial.