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HomeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing...

  1. HomeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing fresh, local produce, meats, and dairy products to consumers in urban areas. HomeGrown is considering opening several stores in a new city, and has proposals from three contractors (Alpha, Beta, and Gamma companies) who would like to provide buildings for the new stores.

    The amount of expected revenue from the stores will depend on the design of the contractor. For example, if HomeGrown decides on a more open floor plan, with less shelf space for products, revenue would be lower overall. However, if HomeGrown decides on a very crowded floor plan, it may lose customers who appreciate a more open feel.

    As the project manager for HomeGrown, you are responsible for deciding which if any of the proposals to accept. HomeGrown's minimum acceptable rate of return is 20%. You receive the following data from the three contractors:

    Proposal Type of Floor Plan Initial Cost
    if Selected
    Residual
    Value
    Alpha Very open, like an indoor farmer’s market $1,472,000   $0.00  
    Beta Standard grocery shelving and layout, minimal aisle space 5,678,900   0.00  
    Gamma Mix of open areas and shelving areas 2,125,560   0.00  

    You have computed estimates of annual cash flows and average annual income from customers for each of the three contractors' plans. You believe that the annual cash flows will be equal for each of the 10 years for which you are preparing your capital investment analysis. Your conclusions are presented in the following table.



    Proposal
    Estimated Average
    Annual Income
    (after depreciation)

    Estimated Average
    Annual Cash Flow
    Alpha $302,054          $351,145         
    Beta 272,019          461,411         
    Gamma 527,245          592,819         

    Method Comparison

    Compare methods of capital investment analysis in the following table to begin your evaluation of the three capital investment proposals Alpha, Beta, and Gamma. You decide to compare four methods: the average rate of return, cash payback period, net present value, and internal rate of return methods.

    Average Rate of
    Return Method
    Cash Payback
    Method
    Net Present
    Value Method
    Internal Rate of
    Return Method
    Considers the time value of money
    Does not consider the time value of money
    Easy to compute
    Not as easy to compute
    Directly considers expected cash flows
    Directly considers timing of expected cash flows
    Assumes cash flows can be reinvested at minimum desired rate of return
    Can be used to rank proposals even if project lives are not the same

    Average Rate of Return

    You begin by trying to eliminate any proposals that are not yielding the company’s minimum required rate of return of 20%. Complete the following table, and decide whether Alpha, Beta, and/or Gamma should be eliminated because the average rate of return of their project is less than the company's minimum required rate of return.

    Complete the following table. Enter the average rates of return as percentages rounded to two decimal places.


    Proposal
    Estimated Average
    Annual Income
    Average
    Investment
    Average Rate
    of Return
    Accept or
    Reject
    Alpha $   $   %  
    Beta         
    Gamma         

    Cash Payback Method

    You’ve decided to confirm your results from the average rate of return by using the cash payback method.

    Using the following table, compute the cash payback period of each investment. If required, round the number of years in the cash payback period to a whole number.


    Proposal

    Initial Cost
    Annual Net
    Cash Inflow
    Cash Payback
    Period in Years
    Alpha $ $
    Beta
    Gamma

    Net Present Value

    Even though you’re fairly certain that your evaluation and elimination is correct, you would like to compare the three proposals using the net present value method, and get some data about the internal rate of return of the proposals, each of which are expected to generate their respective annual net cash inflows for a period of 10 years.

    Compute the net present value of each proposal. You may need the following partial table of factors for present value of an annuity of $1. Round the present value of annual net cash flows to the nearest dollar. If your answer is zero enter "0". For the net present value, if required, use the minus sign (-) to indicate a negative amount.

    Present Value of an Annuity of $1
    at Compound Interest (Partial Table)
    Year 10% 20%
    1 0.909 0.833
    5 3.791 2.991
    10 6.145 4.192
    Alpha Beta Gamma
    Annual net cash flow $ $ $
    Present value factor
    Present value of annual net cash flows $ $ $
    Amount to be invested
    Net present value $ $ $

    Final Questions

    After reviewing all your data, answer the following questions (1)-(3).

    1. What can you say about each proposal?


    Proposal
    Internal Rate
    of Return
    Alpha
    Beta
    Gamma

    2. What can you say about these proposals?

    a. HomeGrown would be breaking even (i.e., profit = 0) if Alpha’s proposal is chosen.

    b. Only Gamma’s proposal is yielding more than HomeGrown’s minimum desired rate of return.

    c. Gamma’s proposal is the only proposal that would be acceptable to HomeGrown.

    3. Which proposal is the best choice for HomeGrown given the data collected?

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Answer #1

Proposal Investment Alpha $ 14,72,000.00 Beta $ 60,79,300.00 Gamma $ 23,25,760.00 Minimum acceptable rate of return 20% 1) Av3) NPV $ Annual net cash flow Times present value factor Equals present value of annual net cash flow Less: Amount to be inve

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