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Grupo Bimbo Corporate Strategy 1. What are the key transaction relationships upstream and downstream? What are...

Grupo Bimbo Corporate Strategy

1. What are the key transaction relationships upstream and downstream? What are the critical issues associated with those transaction relationships?

2.     How does the firm manage its vertical relationships? What vertical coordination strategies are employed and why? What strategic objectives explain its level of vertical integration? To what degree are transactions costs an issue for the firm and how have they affected the firm’s means of vertical coordination?

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