Question

ich of the following is an example of convergence:? A) Maytag's washers and dryers B) Sony's transistor radio and the Walkman C) The cell phone camera D) HP's personal computers and printers E) Kodak's cameras and film Part of Fiber One's strategic selling model is to start with the consumer and identify a need so it may play the role of a problem-solver by fulfilling that unique need not yet being met. This would be reflective of which of the following steps in the strategic selling model? A) Develop a product strategy. B) Develop a relationship strategy. C) Develop a marketing strategy D) Develop a presentation strategy. E) Develop a personal selling philosophy. Following the launch of the new Fiber One product line, Fiber One reached out to health bloggers in an effort to build relationships with prospective buyers who were also influential consumers. This would best be described as A) personal selling B) customer relationship management C) indirect selling D) sampling E) mass marketing Which of the following describes the one key organization design characteristic that is shared by all leading-edge global competitors? A) Corporate time and energy are spent on control, monitoring, and reporting B) The corporate structure is flat and simple. C) The corporate structure is tall and complex. D) The corporate structure has top-down decision making E) Organization design is based on home-country structures

Answer 1

1.) A) Washer and Dryers

Reason it is a convergence because we have both the technology of washing as well as drying in the same unit.

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E develop a personal selling strategy.

A personal selling is the process in which the sells man fulfill the specific or rather unique demand of the customers.

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B) customer relationship management (CRM)

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D) the corporate structure has top-to down decision making