Question

Develop a Competitive Profile Matrix for Coca-Cola with Pepsi Co, Staples, Dr. Pepper, Britvic, and Monster Beverage( Question from Business strategy decision)

Answer 1

Dr. John Pemberton founded Coca-Cola as Jacob's Pharmacy in 1886. The company is headquartered in Atlanta , Georgia, with operations in more than 200 countries worldwide. It is the world's third-largest beverage company (second-largest non-alcoholic beverage). Forbes has also last year named Coca-Cola the sixth most valuable company. The company offers over 500 non-alcoholic beverage brands in a variety of categories including sparkling soft drinks, water , juices, coffee and tea. Some of the company's most popular beverages include Coca-Cola, Sprite , Fanta, Dasani, Schweppes, Minute Maid, and Powerade. It had received revenues of $37.2 billion in 2019. As of last year, the company employed 62,600 people. Coca-Cola and PepsiCo have fought for years for control of the non-alcoholic beverage industry. It is called the Cola Wars. PepsiCo's earned more revenue over the past year than Coca-Cola. It is nearly twice the amount the latter won in 2019. But that's because PepsiCo has a more diversified portfolio of products that includes food and snacks while Coca-Cola relies solely on beverages for its revenue. In addition, between 2016 and 2018 Coca-Cola undertook a refranchising project where it converted bottling plants owned by the company into franchises. Its revenue declined by 24 per cent during that period.

pepsiCo is one of the world's largest producers of non-alcoholic beverages, foodstuffs and snacks. Established as Brad's Drink by Caleb Bradham in 1893, the company was renamed Pepsi-Cola, before being rebranded to Pepsi in 1961. In 1965 Pepsi merged with Frito-Lay to form PepsiCo. The enterprise operates globally in more than 200 territories. It had received revenues of $68.2 billion in 2019. It has been named the top manufacturer globally by Kantar Consulting for the fourth straight year. PepsiCo is one of the world's largest fabricators of non-alcoholic beverages. The company operates six divisions worldwide, selling their beverages, snacks, and food products. We are North American Frito-Lay, North American Beverages, North American Quaker Foods, Europe Sub-Saharan Africa, Australia, Middle East & North Africa , and Latin America. In the past year, the six divisions have brought in revenues of a combined $68.2 billion. They operate independently, depending on their regional markets and portfolio of products. The business mainly earns its revenue from two business lines-beverages & concentrate and food & snacks. In the past year, Beverages & concentrate business line was responsible for 48 per cent of PepsiCo 's revenue. The company sells fountain syrups in this line, finished drinks, drink bases, syrups and concentrate. PepsiCo also receives money from the selling of foods and snacks focused on the grain. In 2019, this line represented 52 per cent of the company 's sales. In addition to the two business lines, PepsiCo sells approved products from other brands through its various divisions, and has operations in different regional markets with necessary third parties.

The competitor for coca cola is another in this category which is not from Coca-Cola or Pepsi 's home. Dr Pepper Snapple Party has a blend of several well known brands including 7 up and RC Cola. Among these is Dr Pepper himself, the flagship product which is the biggest competitor to coca cola. Dr Pepper comes in different flavors and is recognised and loved for its distinctive taste. The brand is sold in many countries, but has a strong market presence in the US, where it derives its brand value from. It is also known for its clever ads and use of slogans, because of which it has long flourished and prospered against Coca-cola and Pepsi likes.

British soft drinks company Britvic is after Coca-Cola the UK's # 2 soft drinks company. It is Pepsi 's local licensee, handling all the products of that business under a long-term contract, while also manufacturing and distributing a wide portfolio of its own brands including Robinsons Tango and Drench. Britvic's on-trade distribution network, which supplies pubs and restaurants, is a key strength. This is the legacy of its origins as a joint venture which combines several large breweries' soft drinks divisions. In fact, Britvic 's development has been hampered by its shareholders Bass, Whitbread and Allied Domecq as well as PepsiCo's conflicting interests for many years. Britvic finally issued an IPO in 2005 and has flourished from gaining independence to a serious stumbling block in the summer of 2012. Hat has sparked a merger deal with the smaller Scottish competitor AG Barr, the Irn-Bru and Tizer makers. A referral to antitrust regulators postponed the transaction and Britvic had recovered his poise by the time it was cleared in summer 2013. The merger was called off shortly thereafter. Britvic is # 2 in the UK behind Coca-Cola soft drinks business. In 2015 , the company sold more than 2.1 billion liters of soft drinks in over 400 different colours, shapes and sizes. UK volumes were 1.58 billion litres, of which more than 76 per cent (or 1.2 billion litres) were carbonates. Britvic 's combined take-home retail sales in 2014 amounted to £877 m (compared to £2.02bn for Coca-Cola Enterprises, and £598 m for what is now Lucozade Ribena Suntory).

The second-quarter results from Monster Beverage were solid but relatively unimpressive. Revenue rose 8.7 percent to $1.10 billion, lagging behind the growth rate of 11 percent which most stock-followers had wanted to see. Net income of $292.5 million rose 8.3 percent from year-ago rates, yielding $0.53 per share of earnings. That figure fell short of investors' expected consensus earnings of $0.56 per share. During the quarter the usual dynamics among the major segments of Monster reaffirmed itself. The Monster Energy Drink Division, which includes all the legacy beverages from the company, saw sales rise by almost 10 per cent. That would have been even bigger if it weren't for the strong U.S. dollar which took away about two percentage points of additional top-line growth. Monster Energy's solid performance in branded beverages and kingdom Total Body Fuel contributed to the segment 's results. Monster's other segments, on the other hand, did not match the standards of the energy segment. The division of strategic products , which includes energy drinks acquired as part of Monster 's alliance with Coca-Cola (NYSE: KO), saw sales decrease by 0.8 percent from year-ago rates. Currency effects also had a negative impact here, but it is clear that Monster hasn't particularly highlighted growth in those brands. The segment of third-party products remained insignificant elsewhere, although its sales fell by more than 10 per cent compared to the second quarter of last year. Monster continued to attract clients from around the world. Net sales jumped 17 per cent to $343.3 million internationally, representing over 30 per cent of Monster's total revenue. The case revenue have increased, rising to 119.6 million from more than 9.5 million cases. Average selling prices rose by $0.01 per case to $9.18.

staples weighted score rating 0.4 0.32 0.28 weighted score 0.11 Chart Title 4 3 4 3 0.08 3.5 4 3 3 3 4 2.5 3 Dr. Pepper Coca-cola pepsico rating weighted score rating weighted score rating 2 0.2 3 0.3 3 0.24 4 0.52 3 0.21 4 0.28 3 0.18 5 0.18 2 0.18 4 0.36 3 0.24 4 0.32 3 0.21 3 0.21 2 0.2 4 0.2 3 0.3 4 0.3 3 0.27 3 0.27 2.23 2.94 critical success factors advertising organisation struture customer service financial position management customer loyalty market share product quality price competitiveness totals 3 0.08 0.08 0.1 0.08 0.09 0.06 2 4 3 2 totals 0 9 1.5 0.18 0.27 0.32 0.21 0.3 0.3 0.27 2.85 ill. 3 1 3 2 0.5 3 4 0.09 3 0 1 0.08 cocac-cola 0.85 pepper pepsico staples competitors name pepper cocac-cola pepsico staples 2.23 2.94 2.85 0.85