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QUESTION 6 Which of the following is true of the Internet as a marketing medium? O A. It is considered to be a traditional me

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Answer #1

SOLUTION:

c. It enables marketers to gather valuable personal information from customers

We can analyze this anwer by way of elimination of the other options.

a. Internet is not a traditional, but a modern medium

b. It does facilitate two way communication through various applications and websites

d. It can be used to easily adjust real time offers, by changing scripts on html

e. It can be easily integrated with any media. For eg: setting up of auto mail for promotional offers or telemarketing

Thus, the ans is

c. Valuable personal information from customers can be easily gathered through digital marketing, sites surfed, search history, google forms, etc.

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