A hotel targeting a business traveler would make sure that it has all facilities conducive for work and buisiness operations. The hotel would advertise a good internet connectivity, a proper lounge where executives can work together, congerence rooms which also provide facility of video conferencing. Also if the hotel has a dining facility and provides multiple cuisines, it would appeal more to the business traveler. Rooms allowing single occupancy at reasonable rates would also attract busines travelers who usually use accomodation for a short period. Added to this flexible check in and check out times can also be a bonus.
Meanwhile a hotel targeting family holiday travelers should ensure that multiple variety of rooms are available to accomodate small and large families. The hotel can also have a tour package or available for the customers who are looking for ways to explore the city. Also, a multi cuisine food along with special emphasis on local food would attract all kind of families as majority would like to try the loacal cuisine. Concessional rates can also be advertised if the family plans to extend their stay.
These are some of the ways in which a hotel can target business travelers and family holiday goers differently.
10) How might the marketing strategy be different for a hotel targeting a business traveler versus...
The ABC is an upscale independent hotel that caters to both business and leisure travelers. On average, one-third of the guests checking in each day are leisure travelers. Leisure travelers generally stay for 6 nights, while business customers generally stay for 2 nights. On an average day, 150 guests check into the ABC hotel. The average business traveler pays a rate of $200 per night, while leisure traveler pays an average of $160 per night. Assume 30 days per month....
How uncertainty will affect decision making? How might decisions be different for a large corporation versus a small family-owned startup business?
10. What is corporate strategy? How is it different from business level strategy?
can Marriot make use of casual Research? if yes, how, and in what way could make use of experimentation? what specific experimental design would you recommend? please apply to the case with the example with the name of the method MARRIOTT: Marketing Research Leads to Expanded Offerings ONLINE VIDEO CASE 15.1 success. According to Gordon Lambourne, vice president, Marketing and Public Relations, the Marriott brand identity is all about commitment to service excellence, a strong focus on employees that work...
What are the benefits and detriments of strategy? How different is PepsiCo’s marketing strategy from your company's?
How might Heineken utilize a business-level cooperative strategy to create a competitive advantage? Of the four business-level cooperative strategies, which is most likely to be of significant value to your team's firm? Why? What are the risks associated with this strategy and how might they be managed?
Val has carried on a hotel business for the last 10 years and is now selling this business to Barbara. A written contract for sale is prepared and it is agreed in the written contract terms that the supply will be of a going concern. Under those terms, Val agrees to supply the hotel business goodwill, the trade name and all other required items to carry on the business, as well as assign the employment contracts to the new owner....
Describe the principles of public relations strategy and how the Business/Brand might be seeking to utilise these during the current COVID-19 crisis.
7. Business travelers and vacationers have different demands for airline tickets. The following table shows the demand for tickets from Chicago to New York: Price Quantity Demanded (Business) $175 Quantity Demanded (Vacation) 2250 1250 $200 2200 1000 $225 2150 825 $250 2000 550 (a) As the price increases from $200 to $250, what is the price elasticity of demand for business travelers? What is the price elasticity of demand for vacationers? Use the midpoint formula provided in the lecture/notes/dispatch. Show...
Create a marketing plan for Coca-Cola entering the liquor industry, making pre-made alcoholic beverages. This strategy should include 4 sections: 1. A market penetration strategy. 2. A growth strategy. This strategy for building your business might include: an internal strategy such as how to increase your human resources, an acquisition strategy such as buying another business, a franchise strategy for branching out, a horizontal strategy where you would provide the same type of products to different users, or a vertical...