Question

How might Heineken utilize a business-level cooperative strategy to create a competitive advantage? Of the four business-level cooperative strategies, which is most likely to be of significant value to your team's firm? Why? What are the risks associated with this strategy and how might they be managed?

Answer 1

The 4 types of business level cooperative strategy available in the economy are:

1. Complementary strategic alliance: Resourcers are shared vertically or horizontally of different levels of the business to achieve higher rate of growth.

2. Competition response strategy: To tackle the responses and all the actions of the competitiors by taking strategic rather than tactical actions for the growth of the business.

3. Uncertainity Reducing Strategy: The type of strategy which is used to reduce the competition exisiting in the market by joining and raising the prices above the industry level.

4. Cooperative Level strategy: This strategy helps in diversify the range and types of products and qualities availble in the market.

Our Company-wide focus is on growth – something we’re well positioned to achieve thanks to our commitment to innovation, operational excellence and social and environmental sustainability

Studying the Heineken's website and the data given above, the best business strategy which is being used by the organisation is the Cooperative Level Strategy by providing a variety of products abd services with the premium quality and customer satisfaction at large. Supported by a strong rabge of local as well as international brands, Heineken is building on the utmost strength by providing the best competition in the market with a full brand portfolio.

The organisation proudly brews almost 300 beers and ciders all around the world by utilising its resources and functions all around the world, and building an ecommerce platform as well to connect and integrate the functions and the departments globally to satisfy every customer. Having the top line growth and by providing a huge varity of products under the name, the brand Heineken has been one of the chosen brands in the market of beers and has a high rate of growth and sustainability by following this business strategy.

We proudly brew 300 beers and ciders around the world and together with our e-commerce platforms, they drive our top-line growth.

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