Question

Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response. Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy most likely applies to Aldi. Determine how a shopper's experience might change if it switched to one of the other four strategies (your choice) use punctuation, please.

Answer 1

answer-

Aldi's current business strategy is low cost stratgey in which Aldi is focused on provider products at low prices but Aldi can modify its stratgey with combining it with differentiation strategy in which Alid can provide or implement new feature or attribute to its business which is not present with its competitors.

I would recommend Aldi to focus on increase quality of its products or services. Having low price with high quality will definitely improve customer satisfaction and attract new customers.

for example- if i purchase grocery which is at low price but average quality then i will not be highly satisfied as compared to getting low price grocery at high quality.

Aldi should be focused on exclusive brand products.ALDI should form partnerships with leading manufacturers to produce own-brand goods. Only a few name brand products, such as Vegemite,are offered and even these are targeted for replacement when a low cost, high quality alternative can be sourced.

Aldi should focus on its inventory and limited range of stock because Central toALDI’s capacity to reducecosts is the provision of only a limited range of products. ALDI then seek suppliers who can provide the product with the required characteristics (e.g., taste)at the most competitive price. Products are made available in their most popular size, not in all sizes.As a result, unlike traditional supermarkets which stock up to 20,0 00 lines, ALDI stocks only 600 to 700 lines. By stocking only one size of each product ALDI significantly reduces costs