Question

Describe the principles of public relations strategy and how the Business/Brand might be seeking to utilise these during the current COVID-19 crisis.

Answer 1

1 The corong virus has transformed the do business the way we relations way we live, love, Work and conduct public both seternally & internally is reputation i vital. as company We can maike use of Forrowing ways PR relations to handle 7 address aul OD be facing as a Utilize your social media and blog presence more than ever publicly relevant and going issues you may brand becouse of the Corona virus outbreak. so if you have had to lay off people, whaterer i cel orders be news honestly I openly. address such news or may 2) Adapt your announcements: As a smant PR person, you should look out the news in you have coming up see how you can adopt your the pipeline and

announcements to be more in tune created by with the issues and needs the out break. coronavirus or so the 3 Focus on thought leadership: A grobal isnt the best time pandemic obviously for conventional PR and marketing without for product launches usual releases or press announcements, one best the anid effective in stay you is by public eye focusing on thought leadership. most ways con much of make a name for there help people. Yes, apetite for your 4) Help the Community. When the best way to yourself is to be may reauced this moment in time, but pro has been an explosion in there and demand for aid assistance. ducts at the