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Which of the following is the most common system for distributing consumer products in the United...

Which of the following is the most common system for distributing consumer products in the United States?

Question 29 options:

a)

 traditional channel system

b)

 vertical marketing system

c)

 None of these answers is correct.

d)

 direct channel system

e)

 horizontal marketing system
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Homework Answers

Answer #1

Option B

  • only one wholesaler or retailer in each geographic area

Selective distribution means selling through only one wholesaler or retailer in each geographic area.

Here only one supplier enters into an  agreement with a limited number of selected dealers in the same geographic area. It helps in restricting the number of authorised distributors.

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