Question

This case will necessitate analysis of the circumstances surrounding a survey and recommending and defending a data collection method.

Please review the Case 7.1 - Machu Picchu National Park Survey on page 172-173 of your textbook and answer the following questions:

1.    If the questionnaire is an online survey, would it be successful? Why or why not?

2.    If the park department uses a mail survey, what issues must be resolved? Would it be successful? Why or why not?

3.    If the seven hotels in the Machu Picchu area each desired to know how its customers felt about the hotel’s services, prices, and accommodations, how might the park department and the hotels work together on data collection to affect a mutually beneficial survey?

4.    Using the knowledge that the Peru national park department has very meager resources for marketing research, suggest a different method (not online, not mail, and not partnering with the local hotels) with the potential of effecting a high response rate and high-quality responses.

Answer 1

Answer1:

The incidence rate for guests to South American country and Machu Picchu is low If they were to try and do a chic on-line survey it possibly won't gain several respondents. an internet form may be imminent if the park will acquire email addresses of tourists and so contact them later,.

Answer2:

First, they need to acquire the mailing addresses of tourists to Machu Picchu. they might establish a system wherever guests will provide their info. There could also be some language barriers and problems with international mailing. The surveys would wish to travel out unendingly therefore the experiences area unit vivid and maybe simply remembered. So yes, Associate in Nursing email survey may be eminent.

Answer3:

The park department and therefore the edifices might have survey cards within the hotel rooms and have a dropbox to gather them within the lobby. This approach is common within the edifice trade, however, there would wish to be some coordination among the edifices for “standard” queries because the hotel queries would be constant across all hotels. the opposite queries would concern the Machu Picchu and South American country visit experiences that area unit of interest to the park department.

Answer4:

From the given case. it's clear that there area unit completely different cases within the expertise of place M once all guests share idle time. One occasion is throughout the bus ride from the mountain. and therefore the alternative may be a train ride towards Cuzco. The tourists are going to be given all the questionnaires once they can begin their ride and picked up once the ride is complete. as an alternative. the railway company and park service can add collaboration. to distribute questionnaires to the tourists with Associate in Nursing demand of 3 hours to complete it. In each case. the standard of the survey is going to be maintained because the respondent's experiences are going to be recent.