Question

3. You are the Public Relations Officer on President Nana Akufo Addo's "Ghana Beyond Aid Programme. Discuss how you would influence negative opinion of the average Ghanaian which has been enforced through propaganda activities of opposition parties.

Answer 1

Answer 3=

The public relations department or the managers are responsible for managing the public image of the company, product, brand, or famous publicity. They have different types of tactics and methods to manage the public image and they have to put the different tactics to counter the negative and false propaganda.

The PR department can manage the negative news, publicity or propaganda by following the below-mentioned methods=

Countering the negative publicity= In this method, the PR department has to take the aggressive posture and raise the counter-argument to question the individuals who are spreading the negative news and rumors. In order to do so, it is important to have some positive to respond to the negative publicity/

Make some changes= In case there are some issues with the given case, it is not bad to accept those faults and mistakes and implement some changes. In fact, more corrective actions can be taken so that it can result in a greater and improved image.

Providing supportive arguments and facts= This will help in providing a positive image and countering the negative information.

Making public contact= The PR department must contact the public directly through clear and well-drafted messages providing all the relevant facts and figure supporting the stand of the person or campaign