Question

3. Describe what the term, attitude means in Public Relations 4. As the Public Relations Officer of a company, explain how you could influence the attitude of customers who are reacting negatively to the company's products.

Answer 1

Attitude in public relations means the way people express their values and opinions regarding the product offered by any company.

Attitude means how people think or feel about any product.

how the company's public relation officer can influence the customer response inductively to the company's product:

firstly the officer needs to apologize to the customer for the inconvenience and the bad experience they are encountering with the company, and they need to convince them that the company will try to solve their problems.

The public relations manager should try to listen to such customers' grievances and feedback seriously and should focus on providing them a better experience and should try to solve the problems.

Next, the company should also consider those feedback to produce new products to avoid getting the same negative responses again.

Moreover, the company should also try to ask more questions from the customers to deeply understand what they are trying to say and should also try to provide better service.

The officer does not need to prove those customers that they are wrong; instead, they should try to help them overcome their problems and improve their responses genuinely.