Question

What would be an example of a global start-up? Please explain.

Answer 1

Ans. A global entrepreneur seeks out and conducts new and innovative business activities across national borders. These activities may consist of exporting, licensing, opening a new sales office, or acquiring another venture.

There are many benefits for entrepreneurs participating in global business activities. We group them in three categories: strategic, financial, and production related.

Examples of strategic benefits are:

• enhancing domestic competitiveness
• reduction of dependence on existing markets
• capitalizing on the growth potential of the new country market and neighboring countries
• protecting foreign markets
• stretching and building marketing capability
• global brand building and awareness
• finding new talent
• transferring competitive information and new product ideas from those markets to other markets, or what we call “learning local and share global” activities