Question

Question 3 2 pts Procter & Gamble has nearly 100 brands of consumer package goods. These are organized into many different groups, including Baby, Family & Feminine Care, Beauty, and Fabric & Home Care. Each of these groups has several products. All of the Procter & Gamble brands together are Procter & Gamble's: company groups product lines product mix corporate offering

Answer 1

Que 3

Product Mix

The different groups of product offered by P&G are product lines. But the overall group of product lines is known as Product mix.

Que 16

Prestige Pricing Approach

Farm to Home is selling a gallon of milk at $9, whereas the same is sold by Walmart at $0.88 for a gallon. Thus, pricing of Farm to Home is very high. It is thus following a prestige pricing approach. In this strategy, prices are set high so as to create a brand image. Buyers will consider high prices being equivalent to superior quality.

Que 17

Contribution Margin= Selling Price Per unit - Variable costs per unit

Contribution Margin= $25-$5

Contribution Margin= $20