Question

In a two page paper, please explain to us:

More companies are looking towards social media listening data as valuable intelligence on their customers. One platform is Sysomos which offers two tools, Heartbeat and Map. What are these platforms used for? How are they similar and different? What are the advantages and disadvantages? Cite all sources

Answer 1

Answer:

Sysomos is a platform that is used to easily search, discover, display, publish, engage and analyse across the paid media. Sysomos Inc. is a Toronto-based social media analytics company owned by Outside Insight market leaders Meltwater.

The company also offers Sysomos Heartbeat which provides social media monitoring and engagement capabilities to communication professionals, brand managers and customer support groups. In 2013, Heartbeat was extended to add publishing components to deliver a complete end-to-end social media marketing platform. Sysomos Heartbeat now gives users complete control over what they want to see on their dashboard and how they see it. With a few simple clicks users can add widgets that show them exactly what they want to see in the order and size that they want to see it.

MAP and Heartbeat are going to outperform over the social media analytics market by providing customers with the real-time insight and intelligence that hasn’t been available before.

MAP lets users analyze and understand social and traditional media conversations, including blogs, news articles, social networks, forums, video sites, wikis and micro-blogs. MAP provides real-time results, geo-demographic and key influencer information, collaboration tools, multi-language support and value-added information to generate customizable detailed reports.

Heartbeat is a cost-effective, real-time monitoring and measurement service. Heartbeat offers constantly updated snapshots of social media conversations delivered using user-friendly and intuitive graphics.

With MAP and Heartbeat, Sysomos offers a powerful one-two social media analytics punch to meet the needs of anyone who needs to know what’s happening, what’s being said, and who’s leading the conversations.

Getting from Sysomos’ roots to today has involved a lot of hard work so it’s great to see Sysomos take a huge step forward by “going public”.