Homework Answers
The answer is c. Product
Product defines the value of product or service offered
Promotion, Place and Price do not deal with the product value
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"What is the value of the product or service?" is a question asked under which of...
"what should it be called?" is a question asked under which of the Four Ps Select...
"what should it be called?" is a question asked under which of the Four Ps Select one: a. Product b. Place c. Promotion d. Price Christiansen's dilemma states that many of the things that help a company succeed, cause it to fail, which means that by focusing on what makes us succeed now we are not preparing for changes in the marketplace. Select one: True False
In the Hierarchy of Effects (Marketing) which two were related to the Think portion? Select one:...
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Healthcare organizations can influence a targeted market through the 4 Ps of marketing—product, price, promotion, and...
Healthcare organizations can influence a targeted market through the 4 Ps of marketing—product, price, promotion, and place. The 4 Ps, also known as the marketing mix, essentially provide a framework for a marketing strategy. To effectively reach consumers, each of the four components must align. For example, you might have the right product, but if the price is too high or you are not marketing in the correct place, consumers will not buy. For this Discussion, you use the 4...
Pick a good or a service that you are interested in and prepare a report on...
Pick a good or a service that you are interested in and prepare a report on the Marketing Mix actually used for that product. You are required to choose a product by brand name. You may choose a well-known name like Tommy Hilfiger, Nike, and Coke or a lesser-known brand such as Louisville Slugger, Peavey, or Furby. It can be a familiar product such as a soft drink, automobile, backpack, a piece of sports equipment or a computer; or one...
Read the overview below and complete the activities that follow. Two travel-oriented companies—one a producer of...
Read the overview below and complete the activities that
follow.
Two travel-oriented companies—one a producer of goods, the other
a service provider—have different marketing mixes. In this
activity, you will categorise a set of statements about each
company's marketing activities according to the four Ps (product,
price, place and promotion).
CONCEPT REVIEW:
Marketing traditionally has been divided into a set of four
interrelated decisions known as the marketing mix, or four Ps:
product, price, place and promotion.
X 02:14:06 Roll...
Pick a good or a service that you are interested in and prepare a report on the Marketing Mix act...
Pick a good or a service that you are interested in and prepare a report on the Marketing Mix actually used for that product. You are required to choose a product by brand name. You may choose a well-known name like Tommy Hilfiger, Nike, and Coke or a lesser-known brand such as Louisville Slugger, Peavey, or Furby. It can be a familiar product such as a soft drink, automobile, backpack, a piece of sports equipment or a computer; or one...
One of the earlier views of marketing, established in the 1950s, is the four Ps concept...
One of the earlier views of marketing, established in the 1950s, is the four Ps concept of product, promotion, place, and price. Choose a product and explain how the organization manages each of the four Ps for your chosen product. Today, the four Ps are considered to be tools of the positioning strategy; also explain the concept of positioning.
I chose Adidas! Pick a tangible product that you are interested in and prepare a report...
I chose Adidas! Pick a tangible product that you are interested in and prepare a report on the Marketing Mix actually used for that product. Discuss this product in a single report describing Product, Place, Promotion, and Price. Divide the report into four sections and devote at least one page to each section. 1. Product This section is the heart of the marketing mix and should describe the product offering and product strategy. The product includes not only the physical...
Optional product pricing involves selling the base product at ________. Select one: a. what may be...
Optional product pricing involves selling the base product at ________. Select one: a. what may be a "standard" margin and selling the options or accessories at a higher markup b. a high markup, with the accessories at a competitive price c. one price with deep discounts on accessories d. a high margin with the accessories offered as a part of the bundle The acceptable price range of a product or service is the area between the ________ defined by customers...
This question refers to a sweepstakes promotion in which respondents were asked to select what color...
This question refers to a sweepstakes promotion in which respondents were asked to select what color car they would like to receive if they had the winning number. For a random sample of respondents the choices were 24 blue (8). 34 green(G), 66 red(R), and 36 white(W). Test at the 0.05 level the claim that the population prefers each colour equally. The null hypothesis for this test is 2.00 Select one: • a. The population and the colour are independent...
"what should it be called?" is a question asked under which of the Four Ps Select one: a. Product b. Place c. Promotion d. Price Christiansen's dilemma states that many of the things that help a company succeed, cause it to fail, which means that by focusing on what makes us succeed now we are not preparing for changes in the marketplace. Select one: True False
In the Hierarchy of Effects (Marketing) which two were related to the Think portion? Select one: a. Awareness and Preference b. Liking and knowledge c. Conviction and Purchase d. Liking and Preference e. Knowledge and Awareness "Do we need to use a sales force?" is a question asked under which of the Four Ps Select one: a. Promotion b. Place c. Price d. Product
Read the overview below and complete the activities that
follow.
Two travel-oriented companies—one a producer of goods, the other
a service provider—have different marketing mixes. In this
activity, you will categorise a set of statements about each
company's marketing activities according to the four Ps (product,
price, place and promotion).
CONCEPT REVIEW:
Marketing traditionally has been divided into a set of four
interrelated decisions known as the marketing mix, or four Ps:
product, price, place and promotion.
X 02:14:06 Roll...
This question refers to a sweepstakes promotion in which respondents were asked to select what color car they would like to receive if they had the winning number. For a random sample of respondents the choices were 24 blue (8). 34 green(G), 66 red(R), and 36 white(W). Test at the 0.05 level the claim that the population prefers each colour equally. The null hypothesis for this test is 2.00 Select one: • a. The population and the colour are independent...
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