Question

My topic is Sprouts Farmers Market

1. What are the global implications for the product or service you are marketing?

2. What are the global implications of your marketing strategy and recommendations?

You should consider whether there are any global factors related to the marketing environment in which you operate, your targeting and segmentation strategy, and any aspect of the marketing mix: product, price, place (distribution), promotion.

Answer 1

Answer 1:

The global implication of the products and services that we are marketing is that Sprouts Farmers Market, Inc. is a supermarket chain headquartered in Phoenix, Arizona, USA. The grocer offers a wide selection of natural and organic foods, including fresh produce, bulk foods, vitamins, supplements, etc. Thus, company is involved in selling of the products that are health conscious and are good for the health of the customers.

Answer 2:

Global implication of marketing strategy:

There are various regions in the world that do not produce all of the food products in their farm. Sprouts will be transporting these products to the customers of the global market so as to satisfy the needs of the customers of that market. The segment market is thus those countries that do not produce all of the food materials in their farms or the countries that are not agriculture oriented and are required to source the food stuffs from other countries at the higher rates. The target customers are one who are health conscious and are located anywhere in the world that could bear slightly higher cost for getting the natural, organic and fresh product for eating.

Marketing mix:

Product:

Sprouts sells natural and organic foods, including fresh produce, bulk foods, vitamins, supplements, etc

Price:

Price of the products is slightly higher than the preserved foods as the company is selling the fresh foods to the customers.

Place:

Company would have its distribution centres located in various cities across the world where customer can either order online and get their stuff being delivered at their doorstep or they can just walk-in to get their needed products.

Promotion:

Company will market its brand through the leading newspaper, video streaming channels and social media to reach large number of customers.