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Which of the 5 generic ‘operations strategies’ has Tim Horton pursued? Provide evidence to support your...

Which of the 5 generic ‘operations strategies’ has Tim Horton pursued? Provide evidence to support your answer

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Tim Horton has mainly adopted the combination fo cost leadership and differentiation strategies in order to manage the pressure from competing organizations. The company uses a number of varieties of variants to attract new customers especially in the new upcoming markets such as India and China. This is the example fo differential strategy. The main focus remains on innovative products. quality management, and brand management.

At the same time, the company also provides these products at a relatively lower price than its main competitors such as Starbucks and other restaurants. The company looks at the local trends and customs to reduce the cost. For instance in Indian market, the company reduces its cost by not stocking the breakfast items as most of the Indians do not have breakfast in fact, they simply take morning tea.

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