Question

Company: Star Buck

1. SWOT Analysis for the company you choose

2. Analyze Two of Your Competitors Competitive Advantage

3. Analyze Two Competitors Advantage profile

4. Analyze Your Company’s Strategic Marketing Plan & Competitive Advantage

5. Write the Strategic Marketing Strategy & Competitive Advantage

..

Note: Plagiarism is strictly prohibited

Answer 1

As per the HOMEWORKLIB POLICY, I have answered the first question only:

1. SWOT Analysis

Strengths

• Solid brand image – Starbucks Corporation is the most well known and most grounded brand in the food and refreshment industry. Its size, volume, and the number of steadfast clients have continued developing after some time. It has a brand estimation of $11.7 Billion according to the 2019 Interbrand positioning.
• Broad universal gracefully chain – Starbucks is known to have a broad worldwide system of providers. Starbucks sources its coffee beans from three coffee-creating locales, Latin-America, Africa, and Asia-Pacific.
• Moderate enhancement – Starbucks has additionally expanded its business tasks by presenting creative products and food things. One such model is the expansion of ice 3D squares made of Coffee which brings about a more grounded Coffee flavor.
• Proficiency, Strategic Planning, and Reinvestment Strategy – Starbucks reinvests its benefits in extending its business in various areas. Its proficient tasks and very much arranged vital choices have delivered numerous favorable circumstances for the organization.
• Quality, Taste, and Standardization – Due to its top-notch mixes and delightful coffees, Starbucks has broadened all-inclusive. It offers phenomenal quality and reliably normalized items in all areas.

Weaknesses

• High prices – For some center levels and working customers, Starbucks' contributions are more exorbitant than McDonald's and other coffee outlets. Its high prices diminish reasonableness for the customers.
• Imitability of items – Starbucks doesn't possess the most novel items in the market. This makes the imitability of items very simple for different organizations. Other coffee shops and evolved ways of life like McDonald's McCafe and Dunkin Donuts offer nearly similar items.
• Summed up norms for most items – Some of its item contributions are not lined up with the social guidelines of different markets. For instance, in certain regions, it created drinks that don't connect with buyer inclinations.
• Review of Products – Over the years Starbucks has reviewed a great deal of sought after items. This can adversely influence the brand image of the organization and lead to the loss of the client base.

Opportunities

• Extension in creating markets – Starbucks has coffeehouses basically in the US. Worldwide extension in a couple of territories like India, China, and a couple of areas of Africa can give an incredible chance to the organization.
• Business broadening and Products Specifications – It can additionally expand its business activities to improve generally speaking income development openings. In addition, creating items according to the client inclinations in the particular objective market is additionally a gainful chance.
• Presenting new items – As the organization is very well known, presenting new items and occasion flavors (Peppermint Mocha, Eggnog Latte, Gingerbread Loaf) under its name would be productive and invited in the business sectors.
• Associations or unions with different firms – Co-branding consistently benefits. Starbucks has the chance to create organizations and partnerships with significant firms. This would fortify its essence and piece of the pie.

Threats

• Rivalry with ease coffee dealers – Many coffeehouses offer items at a moderate rate. This can compromise the future's solidness of Starbucks which offers higher prices.
• Rivalry with enormous outlets – Aggressive rivalry with global organizations like Dunkin Donuts and McDonald's can likewise represent a danger to its market position.
• Impersonation – Products can be imitated by both new and old adversaries.
• Autonomous coffeehouse developments – There are numerous socio-social dangers for Starbucks. These sociocultural developments bolster little free and nearby coffeehouses and restrict the extension of enormous global chains.
• Coronavirus – Starbucks has incidentally shut down an expected 2000 stores in China because of the flare-up of coronavirus. Considering Starbucks has 4123 stores in China, and practically a large portion of the stores are shut, it will negatively affect their financials in 2020.