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Bell Canada would like to tell a series of short stories for their next ad campaign...

Bell Canada would like to tell a series of short stories for their next ad campaign in order to communicate the message that their products bring joy by bringing people together. Which of the following would be the most appropriate media channel for communicating this message:

a.

Magazine ad
b.

Newspaper ad
c.

Video ad
d.

Transit ads
e.

  Billboard
business   Operations-Management   
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Answer #1

The right option is c.Video ad

Reason for choosing that option:

Conveying a series of short stories through channels like magazines, billboard, and newspapers where each space in a page or board costs money along with a disadvantage of limited space makes it a bad idea to use this media channel to promote their ad. Transit ad is an impossible option to convey short stories as people won't even sometimes get a glimpse of the ad due to the nature of the transit ad where the ad would be moving around(in a vehicle or any other medium).

Hence the answer.

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