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What is the reason(s) that media planning is more complex now vs. 20 years ago? a....

What is the reason(s) that media planning is more complex now vs. 20 years ago?

a.

Consumers are more in control of when and where they receive media
b.

Consumers are more frequently multi-tasking
c.

Consumers are more frequently consuming media on-the-go
d.

Media planners must blend old and new media types
e.

All of the above
business   Operations-Management   
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Answer #1

All of the above because now days media planning is more complex compare to 20 years ago, because consumers are more in control of when and where they receive media, more frequently multi-tasking,more frequently consumption of media on the go and Media planners must blend old and new media types therefore all of the above is the right answer.

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