Question

McDonald (1993) contends that if there is only one word to describe the business environment, it is “change”. In this line, organizations are continuously under great pressure to develop and implement business-oriented methods and measures to improve the overall effectiveness of business organization in order to achieve a competitive advantage (Al Faha, Al Mahmud, Miah & Islam, 2015). The preamble above highlights the need for an organization to continually appraise and reappraise its business environment.

Answer 1

First of all let's look what's 'change management', successfull mechanism of McDonad and act as a competitive advantage for them in the Market.

Change Management: It is a systematic approach to dealing with change, both from the perspective of an organization and on the individual level. Why do companies or organization need to manage change..? Let's look into that:

• Drive adoption and usage to get desired reults.
• Create strategy to eliminate the risks
• Prepare the organisation to adopt new technology
• Train - Including needs analysis, delivery and design
• Help employees change how do they do their jobs
• Measure and recognize the results and benefits

Every organozation are look forward for their future benefits, so that they need to improve their effectiveness both inside the working environment and outside in the market too. Then only they can gain a competitive advantage among other organizzations. Here are briefing the need for a competitive advantage for an organization to increase its effectiveness:

• Superior product benefit
• Perceived advantage ( It will be happen through branding and communication of an organization)
• Low cost operations
• There will be a superior contacts
• There should be legal advantage which may include copyrights, patents etc...
• Scale advantages
• There should be a superior knowledge of technology, market, customers etc...
• There should also be an offensive attitudes like Competitive toughness, determination to win in the market etc...

Other than the above the following are some of the methods and measures to improve the organizational effectiveness:

• Make use of the Human resources in an effective way
• Always keep the customers in mind, because they are the king in the market
• Always try to result quality serrvices and products as final outcome
• Always try to give the people what they actually need
• Always need a mission, either the business is small or large doesn't matter and also communicate the mission and implement it in action
• Creating helpfull processes can increase the effectiveness
• There should be always a strategy for the operation.