Question

Zala Perspectives, a luxury lamp company, sells the same lamps and offers the same superior services in both its home country and foreign markets. The market it operates in faces low pressures for both local responsiveness and cost reductions. Which of the following strategies within the integration-responsiveness framework does Zala Perspectives most likely pursue?

Group of answer choices

a transnational strategy

a multidomestic strategy

a global-standardization strategy

an international strategy

Answer 1

Global standardization strategy

The company is more likely to persue global standardization strategy because they are able to use standard marketing internationally and they use same marketing techniques all over different countries.

International strategy give independence to the subsidiary companies to execute and plan according to how the market is responding. In a transnational strategy the firm can function in different countries but their central co-ordination belongs to one specific country. And a multidomestic strategy is one which try to maximize the local responsiveness through customization in both products and marketing around the world to meet different conditions.