Question

There is a figure in 13.2 that illustrates transformation processes. In one or two paragraphs, explain how what you do (or intend to do) at work can be described in that way. For instance, if you’re a physician, you have inputs of people who don’t feel well, your transformation process involves using your knowledge, medicines and equipment to treat the condition that is afflicting them and your output is (hopefully) patients who return to good health.   This can be useful for your perspective, particularly as you see how your actions might fit into the overall process.

Answer 1

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I intend to be a marketing manager at MNC wherein I would look into all the aspects related to the needs and wants of the customers. If I would get an input from the customers and my team that a new demand for healthier food options have been created and the existing products are no longer loved by the people, I would use the facilities, labor and knowledge to understand the whole problem. For instance, I would use facilities like the forecasting methods and the available reports to understand the needs. Moreover, I would hire a team who would prepare a full report over the same. I will use my knowledge and experience and devote my time to decide whether the new product is needed or not. This would be done by analyzing the environment; who the customers are, what is the demand, how much they health conscious and so on. Similarly, I would check if there are suppliers of the materials for the new product and what sort of competition persist in the market. What government rules, regulations have been made and what technology shall be used in developing the new product.

Now the idea of developing the new product would be transformed in the output through several processes. This would include concept development and testing, developing a marketing strategy and analyzing the business. Using raw materials and technology along with the needed layout would be transformed into the product. This would again be taken for test marketing and if positive results are seen, they will be produced in bulk to reach the final customer so that their demand is fulfilled. Also proper monitoring and control system would be undertaken at every step to ensure and correct any deviation from the path.

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