Question

QUESTIONS TWO Coronavirus pandemic has affected businesses and all aspects of our lives globally. As a recent occurrence, it has created the opportunity to study a "once-in-life-time” moment of how companies function during an unprecedented COVID-19 pandemic period. Assume that your supervisor has approved for you to work on the on the topic "the mitigating strategies and policies used by high bit business organisation during COVID-19” for your Long Essay/Project Work. A quick glance through the literature demonstrates that, this topic has received little or perhaps no attention in academic literature. As a student of Research Methods. examine clearly the appropriate methodology to use for the topic during this pandemic stating clearly the design or approach, sampling technique, instrument for data collection and analysis giving appropriate justifications for your choices. (30 MARKS)

Answer 1

METHODOLOGY :

EXPLORATORY TYPE quantitative research will be done  as the research will be carried on the company who is hit by the COVID.

Sampling :

A small sample of the company will be taken from different sector and primary data will be collected with the help of a questionnaire. the secondary data is also collected which can be made available by the company and sector reports.
instrument - servey forms and company reports.

Analysis -

The data which is collected is cleaned and collected in ms excel sheet correlation analysis can be done to make an inference as we have data from a different company.

Tool to analyse - Ms Excel or Tableau.

By this, we can know about the company situation, there strategy and steps and policies, etc to counter the COVID situation.

So by means of a suitable tool, we can so various factor analysis responsible during the COVID period which is influencing the company/industry. eg the analysis of the demand before the COVID and after it.

Analysis of the behavior to buy the product before COVID and after COVID.

Analysis of what is the factor which is responsible for the changed behavior eg fear of contamination, or outside exposure to company personnel, etc.

So a suitable factor analysis for the suitation and correlation of all these factors with the COVID 19 can be done by using the statistical technique in data analysis software.