Question

A firm is planning a Super Bowl ad campaign with 2 ads, one in the 1st half and one in the 2nd half. The projected program rating is 35. Research shows that 20% of game-watching households stop watching after the first half and that 20% of game-watching households start during the second half. What is the projected reach of the campaign?

Answer 1

. . Projected rating 35 fout of 100} Program which meam And the households watching it is not that popular. comparatively less NOW coming to percentage analysis As the research shows that 20% of game. 20% of game. watching and cafton the 1st half households stop watching that 20% of game - watching households start during the second half Let's consider the 201 who start during the 2nd half Rest 80/ lev of this, 20/ Stop watching after the qst half 167 80). x 20% 64 Rest if Consider » so for our our simplification, households Ads watched 80 1 St half Gut 20 84 ↑ and half so reach add in the would be greater, 2nd half