what role does the nature of the product play in determining the type of promotion used
Homework Answers
Nature of products play key role in determining the promotional strategies . If the proeuct is physical in nature then promotion need more coverage of the features of the product by demonstrating that with real time experience to customers. At the same time e promotion is more prevalent for software based products . If product is perishable in nature promotion should have liquidation aspects as well and should have a fast based promotion. Depends on cost or value of the product promotion strategies has to be redesigned. Direct selling promotion strategies are not possible for big equipment and for that brouchers or catalogues, or prototype are needed to drive the promotion.
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