Nike is one of the most innovative company. Its products are athletic footwears and apparel, athletic and recreational products and sports equipments.
Nike is one of the most valuable brands on the planet. Nike is been the top in the sports wear industries for decades. The various strategies used by nike for making its brand successful are
Goals of nike includes :
Nike targets in athletes of all ages. Nike believes that if you have a body, you are an athlete. The name Nike has gotten to the point wher it cannot be confused with anything else and the name alone provokes the thought of the products.
An online running community had been developed by Nike. This community focuses on their running shoes and a running device that can be inserted in running shoes inorder to monitor the activities. This community provides many benefits for thier customers such as they can know their progress in running, they can challenge other runners or can get motivated or encouraged from other runners within the community. This community also provides education regarding the health which may cover how increse their progress and avoid running injuries. These make a good experience for runners and rises the strength of the brand.
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