Question

KFC(Kentucky Fried Chicken)

KFC a successful global business and what are the "Opportunities" to make it successfully

in 400 words

Answer 1

Answer: KFC (Kentucky Fried Chicken) is a successful global business. The main reason for Success and growth of KFC is mainly due to its franchise system in which it operates. In a franchise system, everything is documented in a sequent way and there are strict rules for running the business.

It is world’s 2^nd largest restaurant chain after McDonald’s. KFC had realized very early that time means money. KFC serves there customer fast, saving their time which encourages consumer to come to visit again and again. Retention quantity of customer is higher in KFC compared to other fast food chain of similar product and this is one of the major reasons behind the success of KFC. Customers of KFC are of all age groups (Old, Young , Kids). KFC attracts their customers through different weekly schemes.

The Opportunities which make KFC successful are:-

• To exploit the opportunities in the foreign market deeper, KFC focussed on an aggressive campaign to increase its international units.
• Europe and Latin America offered expansion opportunity.
• Marketing fast food products and Pepsi soft drinks together in the same restaurant.
• Through coordinated national advertising with PepsiCo.
• KFC has been most successful in foreign markets when local people operate restaurants.
• Earlier, KFC only offered individual meals, but now there offerings include six individual meals, two meal combos for two people, and one family meal in the non-vegetarian category also.
• Kids Fun Corner area within the restaurant.
• Introduced meal for kid which also consists of a complementary gift with it.
• By increasing franchise all over the world.

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