Question

30 Minutes Activity 2A Estimated Time Objective To provide you with an opportunity to confirm research budget and timeframe in selecting appropriate research method/s. Outline three of the following research methods and techniques: Activity ► Surveys ► Focus groups Interviews Observation Product trials.

BSBADV503
Coordinate advertising research

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Answer 1

BUDGET IS PREPARATION OF A STATEMENT CONTAINING ESTIMATED EXPENSES IN RESPECT OF PROJECT WE ARE UNDERTAKING IN FUTURE

IT IS COMPLETELY AN ESTIMATED FIGURES WHERE WE OBTAIN BY FOLLOING FEW METHODS AND FORMULAS THIS ESTIMATED FIGURES MAY CHANGE BASED ON CHANGE IN PROJECT

FEW OF METHODS ARE SPECIFIED ABOVE LIKE SURVEY, FOCUS GROUPS, INTERVIEWS, OBSERVATION, PRODUCT TRIALS. LET US SEE THE IMPACT OF THIS METHODS IN BUDGET AND THEIR PROCEDURE

1.SURVEY - THIS IS ONE OF THE RESEARCH METHODS IN WHICH WE OBTAIN INFORMATION FROM RESPONDENTS OF PREDEFINED GROUPS THROUGH QUESTIONNAIRE WHICH CAN EITHER BE ONLINE OR OFFLINE. HOWEVER AT THIS STAGE OF GOOD TECHNOLOGY PEOPLE ARE COMFORTABLE TO ANSWER THROUGH ONLINE AND IT IS EASIER THAN OFFLINE AND EVEN IT IS EASY TO SHARE THE QUESTIONNAIRE VIA LINK, QR CODE, THROUGH EMAIL, MESSAGE. THERE ARE SO MANY ADVANTAGES OF MAKING SURVEY ARE ACCURACY, EASY TO ANALYSE, EASE OF PARTICIPATION.

FEW OF SURVEY TECHNIQUES ARE PROVIDING BEST QUESTIONNAIRE , CONTACTING TO FEILD RELATED PEOPLE, EVALUATE AND TESTING THE QUESTIONS, MODE OF POSTING QUESTIONS,ADJUST SURVEY ESTIMATES TO CORRECT IDENTIFIED ERRORS

TIME TAKEN FOR SURVEY DEPENDS ON THE SHARE OF QUESTIONNAIRE, THE MORE WE SPREAD THE FASTER WE GET THE INFORMATION FROM PUBLIC.

FOCUS GROUP- THIS METHOD IS QUAITATIVE RESEARCH MOSTLY USED FOR MARKETING PURPOSE IN THIS CASE NUMBER OF PARTICIPANTS ARE VERY LESS NEARLY 6 TO 12 AND A MODERATOR. ALL PARTICIPENTS ARE GATHERED TOGETHER FOR CONVEYING THEIR THOUGHTS AND FEELINGS. FEW QUESTIONS WILL BE ASKED WHERE RESPONSE SHOULD BE IN NUMBERS OR PERCENTAGE MODE.

TECHNIQUES LIKE LEAVE THE GROUP IN A ROOM TO MAKE DISCUSSIONS SO IT WILL BE EASIER TO UNDERSTAND THEIR THOUGHTS AND FEELINGS, MAKE A FRIENDLY CONVERSATION SO IT HELPS US TO GAIN MORE COMMENTS ON PRODUCT AND THIER EXPECTATIONS. WE CANT GET SUCH KIND OF INFORMATION THROUGH SURVEYS OR PAPER TEST. THEIR HONEST AND INSIGHTFUL RESPONSE HELPS US TO OFTEN YIELD NUGGETS THAT CAN LATER USE TO FURTHER REFINE OUR MARKETING STRATEGY

FEW DRAWBACKS LIKE PEOPLE OFTEN MORE RELUCTANT TO EXPRESS NEGATIVE IDEAS IN A FACE TO FACE SETTING THAN IN A MORE INDIRECT RESEARCH FORMAT. IF WE DON'T HIRE IT CAN BE DIFFICULT TO OBTAIN FULL RANGE OF THOUGHTS AND OPINIONS

TIME TAKEN- IT TAKES NEARLY A DAY TO MAKE DISCUSSION AND ANOTHER DAY FOR CONCLUDING VERY FAST COMPLETING PROCESS COMPARED TO SURVEY.

INTERVIEWS- INTERVIEWS ARE DESIGNED TO COLLECT RICHER SOURCE OF INFORMATION FROM A GROUP OF PEOPLE IN RESPECT OF BEHAVIOUR, FEELINGS, ATTITUDE, OPINION, KNOWLEDGE,. QUESTIONS ARE OPEN ENDED WHICH HELPS TO OBTAIN MORE INFORMATION. WE CAN CONDUCT INTERVIEW THROUGH FACE TO FACE, TELEPHONIC, ONLINE

TECHNIQUE-   DESIGN INTERVIEW QUESTIONS BY KEEPING IN MIND WHOM WE ASK, WHAT KIND OF INFORMATION WE NEED,INDEPTH INFORMATION ABOUT RESEARCH TOPIC. DEVELOP A INTERVIEW GUIDE, PLAN AND MANAGE LOGISTICS, TRAIN THE INTERVIEWER TO OBTAIN EXACT INFORMATION AND FOR CONVEYING THE INFORMATION NEEDED.

TIME TAKEN - TIME TAKES FOR NEARLY 4 TO 5 DAYS

COMBINATION OF SURVEY AND INTERVIEW GIVES A BEST RESULT...