Question

When organizations consider a branding strategy, an analysis of existing and desired brand attributes is a useful starting point. Identify the attributes for the brand you selected and construct a brand attribute framework. Propose a brand statement to guide the organization’s branding strategy based upon your framework.

Answer 1

Brand: Net Flix

	Culture	Customer	Brand image	Feel of the brand	Impact of the Brand	The USP
Definition	What the customer and industry feel about you	Customer profile	How do you sound to the customers?	How do others feel about you?	What is the impact of your brand?	What makes you special?
	Easy to use	Age 15 onwards	Customer focused	Straightforward	Innovative	Digital revolution
	Flexible	Upwardly mobile	Great service	Friendly	Creative	Live streaming
	Fun to use	Professionals	Great choice	Delight	Productive	Great content
	Entertaining	For the millennial			Revolutionary	Many options
	Great value for money	experimenters			Escape reality	Original content
	Enjoyable

Brand statement:

Net flix wants to provide creative and innovative content through live streaming across the world. We want to make entertainment, fun and creative and provide a seamless viewing experience to the customers. Netflix wants to provide good content at a low price. Netflix wants customers to enjoy live streaming of a wide and varied digital content from the ease of their home. Netflix is to delight the customer and to maximize their fun by providing original content from across the globe to across the globe. Netflix is to escape reality the digital way.