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The concept that emphasizes teamwork (inside the company and among all channel members) to maximize the...

The concept that emphasizes teamwork (inside the company and among all channel members) to maximize the performance of the entire distribution system is called:

integrated logistics management
mass marketing

supply chain management
multimodal transportation
business   Operations-Management   
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Answer #1

Answer: (a) Integrated logistics management

Explanation: As the name suggests, Integrated logistics management is a logistics concept that promotes teamwork among the different stakeholders of the distribution system. With the help of the integrated logistics management, a product moves from its raw material form to the end customers passing through the various members of the channel. By focusing on the teamwork, not only within a company but among the various channel members as well, it helps in boosting the performance of the entire distribution system.

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