Question

This is a Blog and according to what you read, Please find an interesting and creative title for this blog.

Where would anyone get the most up-to-date news on their favorite restaurants, public schools or local shops during the Coronavirus? If I were to take an actual poll (which will be run through my social media), most would likely say it would be on Instagram, Twitter, and Facebook. I was following one of my favorite bands on Instagram one day, I noticed they have canceled their entire tour due to the Coronavirus. I went to Ticketmaster.com to see if their post on Instagram was true. Unfortunately, the concert was postponed until a later date. The date is still to be determined.  

Starbucks has used Instagram as their platform to inform the public of the changes they have done to better serve the committee and to protect its employees from further spreading this virus. Starbuck’s Instagram post from March 26, 2020 states, “Thank you to the healthcare workers and first responders who are working tirelessly to keep our communities safe. Inspired by the generosity of our partners (employees), we are offering all front-line responders a free tall iced or hot brewed coffee at participating stores in the US.”  

West Contra Costa Schools used Facebook as their platform to announce changes in the education and services for K-12 schools in Contra Costa County, California. A post from March 27, 2020, shows a schedule and location list for student meal pick-ups for students during the stay-at-home order from the state of California. They included the list to be read in English and in Spanish due to the demographics of the county. They have also included other posts like board meeting schedules. Which these meetings were conducted through Facebook Live.

Nintendo used Instagram as their platform to release information about the new Nintendo Direct Mini set to release on March 26, 2020. At the beginning of the video post, it states, “Please note due to COVID-19, release dates and other information presented in this video are subject to change. For potential updates, please check the official Nintendo website and social media channels, as well as those of other publishers. Our hearts go out to all those impacted by COVID-19 during this challenging time.”

I have seen many companies post condolences to those impacted by COVID-19. They even share some employee accomplishments during the stay-at-home order to make it personable. During this time everyone is either feeling really motivated to try something new or tired of being in one place at all times. Posts on social media really help us get in touch with others around the world to “venture out”. How would you use social media as a PR objective for your company? Either as strictly informational, use for productivity or make it personable?  

Answer 1

Please find an interesting and creative title for this blog:

"Social Media replacing primitive ways of Communication with more options to users sitting any where across the world"

How would you use social media as a PR objective for your company? Either as strictly informational, use for productivity or make it personable?  

Social Media platforms like Instagram, Facebook, Tweeter, WhatsApp, Skype, LinkedIn, and many more are widely used by people now a days. With the young and old generation having access to smart phones and internet, accessibility to social media platforms is very easy. Old ways of PR with print media and radio are very expensive. Also it does not reach the target audience swiftly in a desired manner. PR through social media is the best way as the best way to communicate to the masses. With new technology by updating one platform all successive platforms get updated with the desired information in a single click. New product launches, offers on products, modifications in products, schemes during festive season, updates about the company, new milestones achieved, new stores or factory opened, new tie ups, CSR activities done, and many more all can be easily proliferated to a huge crowd across the world or specific area at a very low cost. Product launch, product usage videos, assembly and maintenance clips, all can be uploaded on a social media platform like YouTube, so that same can be accessed by anyone any time. We can use this platform for advertising about vacancies and promoting HR practices and achievements for attracting talent.

Mostly from a company prospective social media platforms are mostly for flow of information and updates to its customers, perspective customers and competition as well.