Question

What is Message strategy, Creative strategy and Message source? Please give detailed and examples

Answer 1

Message Strategy: The message strategy is the one where it determines the positioning of the company in the market. The organization is responsible to communication and targets the right customers and overcome issues that occurs due to product, service etc. The organization can use themes, new ideas, etc which should explain the brand of the company only that ensures to reach the right customer. Eg: The price, quality, features etc of the product should be sent through message so that customer will understand on the brand, Apple mobile phone where the customer will know all the details before purchasing and through popularity they would opt for the same.

Creative Strategy: The creative strategy is the one which focus towards delivering the effectiveness and best message to reach the customers, so that customers will understand on the content. Uniqueness, creativity etc in the message acts as a factor for best strategy which will attract and retain the customers. Eg: The organization team will create a strategy to attract the market and customers and for longer sustainability. Innovative ideas would be mentioned and that eye catches the customers. When the organization offer sales like 10%, 20% etc it will clearly be mentioned so that ensure to increase the sales performance of the organization.

Message Source: The message source is used by the organization to promote its products in the market and through this source they would attract the customers. The message source helps the company to retain the customer and increase customer loyalty. Eg: The advertisement plays a major role in the message source where the organization would use celebrities to promote their products and ensure to attract the customer in the market and increase its competitive levels. This source helps the organization to target the right audience and also motivate the customers to respond on the product and service, so that corrective measures can be taken for further improvement on the performance of the products and services.